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WordPress Level 2 Training Class

Class Description, WordPress Level 2

This WordPress training class will take your skills further with the world’s most popular CMS (Content Management System). It is meant for people who have already completed the WordPress Level 1 class, or have equivalent experience. In this class you will learn many intermediate techniques such as SEO (Search Engine Optimization), Google Analytics and integrating video into your website.

Who should take class?

  • Experienced WordPress users who want to take their skills to the next level
  • Web Designers, Web Developers, Web Masters, Content Creators, Digital Marketers and anyone else responsible for creating and managing websites
  • WordPress Level 1 is required or equivalent experience

What’s Included?

  • Instruction from an Adobe Certified Expert (ACE) and Adobe Certified Instructor (ACI), who is also an experienced web and graphic designer
  • Detailed notes
  • Lesson files and hands-on exercises
  • Follow up sessions with the instructor by phone and email

What You Will Learn

  • WordPress Customization
  • Page Builders
  • Search Engine Optimization (SEO)
  • Analytics
  • Media Management
  • Security
  • Site Maintenance

Detailed Curriculum, WordPress Level 2

Note: The following is the standard curriculum for the class, and is always customized to meet the needs of the students who attend.

1. WordPress Customization

  • Customizing through Dashboard
  • Customizing WordPress themes
  • WordPress child themes
  • Theme customization using web inspector

2. Page Builders

  • WordPress block editor
  • Using drag-and-drop page builders
  • Mobile and responsive design

3. WordPress Search Engine Optimization (SEO)

  • Yoast SEO Plugin
  • SEO Basics
  • Meta Description
  • Titles
  • Permalinks
  • Image Alternate Text
  • Submission to Search Engines
  • Content writing and link development
  • Social Media Promotions

4. Analytics

  • Setting Up Google Analytics
  • Analytics Dashboard
  • Tracking Users
  • Sessions, Pageviews, Bounce Rate
  • Viewing Data by Country
  • Tracking Over Time

5. Media Management

  • Keeping media organized
  • Embedding Video from YouTube, Vimeo and other sources
  • Meta-Data to Optimize Media for Search Engines

6. WordPress Security

  • Securing WordPress Passwords
  • Updates and Patches to Keep Your Site Secure
  • Connecting Securely to Your WordPress Site
  • User Management and Permissions

7. WordPress Site Maintenance

  • Updating WordPress software
  • Updating themes and plugins
  • Automating backups
  • Restoring backups

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