Class Description, WordPress Level 2
This WordPress training class will take your skills further with the world’s most popular CMS (Content Management System). It is meant for people who have already completed the WordPress Level 1 class, or have equivalent experience. In this class you will learn many intermediate techniques such as SEO (Search Engine Optimization), Google Analytics and integrating video into your website.
Who should take class?
- Experienced WordPress users who want to take their skills to the next level
- Web Designers, Web Developers, Web Masters, Content Creators, Digital Marketers and anyone else responsible for creating and managing websites
- WordPress Level 1 is required or equivalent experience
What’s Included?
- Instruction from an Adobe Certified Expert (ACE) and Adobe Certified Instructor (ACI), who is also an experienced web and graphic designer
- Detailed notes
- Lesson files and hands-on exercises
- Follow up sessions with the instructor by phone and email
What You Will Learn
- WordPress Customization
- Page Builders
- Search Engine Optimization (SEO)
- Analytics
- Media Management
- Security
- Site Maintenance
Detailed Curriculum, WordPress Level 2
Note: The following is the standard curriculum for the class, and is always customized to meet the needs of the students who attend.
1. WordPress Customization
- Customizing through Dashboard
- Customizing WordPress themes
- WordPress child themes
- Theme customization using web inspector
2. Page Builders
- WordPress block editor
- Using drag-and-drop page builders
- Mobile and responsive design
3. WordPress Search Engine Optimization (SEO)
- Yoast SEO Plugin
- SEO Basics
- Meta Description
- Titles
- Permalinks
- Image Alternate Text
- Submission to Search Engines
- Content writing and link development
- Social Media Promotions
4. Analytics
- Setting Up Google Analytics
- Analytics Dashboard
- Tracking Users
- Sessions, Pageviews, Bounce Rate
- Viewing Data by Country
- Tracking Over Time
5. Media Management
- Keeping media organized
- Embedding Video from YouTube, Vimeo and other sources
- Meta-Data to Optimize Media for Search Engines
6. WordPress Security
- Securing WordPress Passwords
- Updates and Patches to Keep Your Site Secure
- Connecting Securely to Your WordPress Site
- User Management and Permissions
7. WordPress Site Maintenance
- Updating WordPress software
- Updating themes and plugins
- Automating backups
- Restoring backups